By Miguel Barrientos
It was on June 25th, 2025, in San Bernardino, California, at the Office of the Mexican Consulate. The office of Turismo y Convenciones de Tijuana and Baja Health Cluster, along with other businesses from Tijuana, promoted their products and healthcare services to the people of San Bernardino.
The Honorable Consul of Mexico in San Bernardino, California, Julio César Huerta García, offered a warm and friendly welcome. You could sense the brotherhood among the many visitors. It felt like being among family and lifelong friends.
Present at the event was the award-winning wine from Don Luis Cetto Winery, considered the best in Baja California. As Dr. Enrique Schultz says, “El buen vino se disfruta con la comida,” and he is right. Imagine a carne asada or a ribeye steak with a bottle of Don Luis Cetto Vino Tinto—yum, yum, say the taste buds.
My friends from the well-known Grand Hotel in Tijuana, where visitors enjoy a quality stay, were also present. Samantha Alvarado Luna, Subdirectora de Promoción y Desarrollo Cultural in Tijuana, shared valuable information. Learning about the Tijuana Library System was both fun and exciting—it is reaching every corner of Mexico, providing educational material for people of all ages.
Héctor Urbalejo, with Terrenos Campestres Real Estate, presented a master-planned community outside Tijuana. It was exciting to hear how today’s property in Mexico costs much less than in the USA. Real estate agents are seeing a massive boom, with more people from the U.S. buying property like never before.
Also present was the Baja Health Cluster, known for its high-quality healthcare services and certified doctors in every specialty needed for a healthy life. Dr. Eduardo Serena Gómez, Vice President of Baja Health Cluster, explained why 3.5 million people visit Tijuana for healthcare every year—a number that continues to grow. The President, Dr. Fabian Walters, will be sharing more about BHC in the near future.
Many other businesses from Tijuana joined to showcase their products, healthcare services, and opportunities for Latino businesses in San Bernardino County, California.
Dr. Karim Chalita, President of Turismo y Convenciones de Tijuana, spoke about the many opportunities for doing business with Tijuana and the numerous attractions for visitors. “Tijuana is a fun and exciting place to enjoy for a weekend or as long as you can,” he said.
Juan Coronado Ruiz, Director General for the Office of Turismo y Convenciones, emphasized how safe it is to travel to Tijuana, noting that more families are crossing the border to dine and relax. Today, over 2 million people from the USA and Canada have made Mexico their home. Baja California is booming with visitors, and thousands of families are leaving the U.S. and returning to Mexico, creating a financial boost in cities like Tijuana.
The event in San Bernardino is one of many that the Oficina de Turismo y Convenciones de Tijuana is hosting across California and other states. Dr. Karim Chalita and his professional, friendly team continue to inspire Latino entrepreneurs and families, showing Tijuana as both a great place to do business and to enjoy quality living with excellent services.
